Dubai's social feeds move fast. We are a social media agency in Dubai that builds content systems in Arabic and English — Instagram, TikTok, and LinkedIn managed in-house and tied to business outcomes, not follower counts.
Dubai Restaurant Group
Luxury Spa & Wellness
Real Estate Developer
Dubai Dental Clinic
Corporate Gym Chain
Brands we have grown across the UAE and beyond
The UAE Market
Generic content calendars built for Western markets underperform in the UAE. As a social media agency in Dubai, we know three structural realities that shape every account we manage here.
Before a Dubai resident books a restaurant, visits a salon, or considers a service, they check Instagram. For hospitality, retail, F&B, and beauty businesses, a weak Instagram presence means you are invisible to a majority of the buying market before they ever reach Google.
Arabic-speaking UAE residents engage differently. Different hashtags, different aesthetics, different caption conventions. Simply translating English captions into Arabic produces content that native speakers immediately recognise as inauthentic. Bilingual social media in Dubai means two distinct creative approaches on one account.
Dubai's large young expat population uses short-form video to find restaurants, gyms, clinics, and services before they use Google. Brands that have cracked TikTok and Reels in Dubai are capturing high-intent discovery traffic that never appears in traditional search data.
Sectors We Run Social For
Each sector has a different platform mix, different content type, and different audience behaviour. We have active social accounts across all of them.
Instagram-first discovery for Dubai restaurants and hotels. User-generated content strategy, influencer dining partnerships, Stories-driven reservations, and Google Hotel Ads creative support.
Property showcase Reels, virtual tour clips for TikTok, off-plan launch campaigns, and luxury lifestyle content for developers targeting both UAE residents and international buyers.
Educational content that builds trust before a booking. Before and after content where permitted, doctor-led thought leadership on LinkedIn, and clinic awareness campaigns on Instagram.
Product launch Reels, seasonal lookbook content, Instagram Shopping integration, and influencer gifting campaigns for Dubai-based retail and e-commerce brands.
LinkedIn thought leadership for law firms, consultancies, and financial services brands targeting GCC decision-makers. Long-form authority content combined with targeted LinkedIn outreach.
Tutorial Reels, transformation content, brand collaborations, and micro-influencer seeding for beauty, wellness, and lifestyle brands in the UAE market.
How We Work
From onboarding to first post in two weeks. Here is exactly how your social media agency in Dubai builds, launches, and optimises a content programme.
We review your existing profiles, benchmark three to five direct competitors, identify your top-performing content types, and map out a 90-day content strategy. Platform selection, posting cadence, and content pillars are defined before a single post is written.
Visual identity guidelines for social, Arabic and English caption templates, hashtag research by niche and platform, and a bank of reusable content frameworks. We build the system once so content production is fast and consistent every month.
First two weeks of content published across all active platforms. Community management begins immediately. Comment responses, DM handling, and Story engagement managed daily. Influencer outreach initiated for brands where partnerships are in scope.
Monthly analytics review covering engagement rate, reach trends, follower quality, and content performance by format. Posting schedule and content mix adjusted based on data. Paid social integrated where organic reach needs a boost.
Programme Scope
No vague retainer descriptions. Here is the full scope of what every Percee Dubai social media programme covers from day one.
Proof
Numbers from our social media agency in Dubai built around UAE audience behaviour — not benchmark figures from Western markets.
0 to 28k followers in 8 months
28k
Instagram followers
7.2%
Engagement rate
340%
Story view growth
A Dubai restaurant group with no prior social presence. We built a full Instagram strategy around food photography, chef content, and influencer dining. Eight months from zero to a community that drives consistent weekly reservations.
340% rise in social-referred bookings
340%
Booking referrals
12.4k
Followers gained
4.8%
Avg. engagement
A Dubai clinic network running education-first content on Instagram and LinkedIn. Patient trust content, doctor Q&A Reels, and bilingual health tips built a community that converts at a rate no paid channel can match.
4.1M impressions on launch campaign
4.1M
Total impressions
312
Qualified leads
24.8k
TikTok followers
An off-plan developer launch across Instagram and TikTok. Property walkthrough Reels, virtual tour clips, and targeted paid social overlay drove 312 qualified buyer enquiries within the campaign window.
Why Percee
Most social media agencies optimise for follower counts and engagement vanity metrics. We are a social media agency in Dubai that builds content programmes tied to actual business outcomes: reservations, enquiries, bookings, and pipeline.
In-house Arabic creative team. No minimum spend requirements. No long lock-in contracts. Monthly rolling engagements that stay because the results justify them, not because the contract forces them to.
Our Arabic content is created by native speakers who understand UAE cultural nuances, not translated by software or outsourced to freelancers.
We report on the metrics tied to your business goal — reservations, enquiries, bookings — not follower growth and impressions that do not translate to revenue.
We manage relationships with vetted nano and micro-influencers across hospitality, beauty, wellness, and real estate niches in Dubai.
Organic social and paid social are managed from the same strategy. When boosting is needed, we run it in-house — no need to hire a separate paid media agency.
FAQ
If your question is not answered here, our team will get back to you within one business day.
Ask us anything arrow_forwardOrganic follower growth in Dubai typically becomes measurable between three and six months. Dubai audiences are selective — they follow accounts that deliver consistent value, strong visuals, or clear local relevance. Shortcuts like follow-unfollow tactics or purchased followers damage engagement rates and hurt long-term reach. Sustainable growth is built through content quality, posting consistency, and genuine community engagement.
It depends on who you sell to. Instagram is the primary discovery platform for Dubai's hospitality, retail, beauty, and F&B sectors. TikTok drives strong reach for B2C brands targeting UAE residents under 35. LinkedIn is essential for professional services, SaaS, and B2B brands building credibility with GCC decision-makers. Most Dubai brands benefit from leading with Instagram and adding the secondary platform that matches their specific buyer profile.
In most cases no, but you do need genuinely bilingual content on one account — not just translated captions. Arabic and English posts coexist well on a single profile when the content strategy handles sequencing, hashtag sets, and audience targeting thoughtfully. Running two separate accounts splits your follower base and doubles management overhead without proportional benefit.
For Instagram, four to five feed posts per week combined with daily Stories keeps accounts visible without oversaturating followers. For TikTok, the algorithm rewards higher frequency so five to seven videos per week is a reasonable target. For LinkedIn, three posts per week is typically the ceiling before engagement drops. Quality always outweighs frequency in the UAE market.
Yes. We coordinate the full influencer workflow: identifying UAE-based creators whose audience demographics match your target buyer, negotiating deliverables and rates, briefing them on brand guidelines, and tracking performance against agreed metrics. Dubai's nano and micro-influencer ecosystem (10k to 100k followers) often delivers stronger engagement and conversion rates than macro influencers at a fraction of the cost.
Follower count is a vanity metric. The numbers that translate to business outcomes are: engagement rate (comments, saves, shares), reach growth over time, Story views as a percentage of followers, profile visits driven by content, and DM volume from potential customers. For TikTok, watch time and shares matter more than likes. We report on the metrics tied to your specific goal, whether that is foot traffic, online bookings, or lead generation.
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We audit your current profiles, identify what is costing you reach, and show you exactly what a Percee social media programme would look like for your business in Dubai.