The marketing analytics agency
that measures what moves.
Most businesses are flying blind. GA4 is misconfigured. Conversions aren't tracked. Attribution is guesswork. We're a marketing analytics agency that fixes all of that so your decisions are based on numbers that are actually right.
0
Events / Hour
Pipeline Health
,
Data Loss
|
+78%
Avg data accuracy improvement
80+
Tracking setups completed
200+
Custom dashboards delivered
48hrs
Avg time to first insight
Everything you need to track properly.
We don't just install GA4 and leave. A good marketing analytics agency sets up a full measurement system that reflects how your business actually works.
GA4 Setup & Audit
Full property setup, event tracking, custom dimensions, and audiences. We also audit existing setups and fix what's broken, not just what's missing.
Google Tag Manager
Container build from scratch or cleanup of an existing one. Trigger logic, variable configuration, and a clean naming convention that future-you will appreciate.
Conversion Tracking
Google Ads, Meta Pixel, LinkedIn Insight Tag. Set up properly so your ad platforms optimise on real conversions, not phantom events.
Custom Dashboards
Looker Studio reports built around your actual KPIs, not the default GA4 overview nobody reads. Shared with your team, auto-refreshed, explained in plain language.
Attribution Modelling
Multi-touch, data-driven attribution setup and analysis. Find out which channels are actually earning their budget and which ones are coasting on last-click credit.
Server-Side Tracking
AdvancedCookie-less tracking for iOS and Safari users who block browser-side tags. Recover the conversion data you're losing right now, and stay compliant doing it.
Most conversion tracking setups are broken.
Not broken in an obvious way. Broken in the way where everything looks like it's working but the numbers don't make sense.
What we typically find
- error
GA4 installed but not configured
Default pageviews only. No events. No goal completions. The property exists but tells you nothing useful.
- error
All traffic showing as "Direct"
UTM parameters not used, referral exclusions misconfigured. You have no idea where your customers are coming from.
- error
Duplicate conversion events
GTM firing twice. Form submissions counting three times. Ad platforms are burning budget optimising on phantom conversions.
- error
No visibility on mobile / iOS users
Browser-side pixels blocked by Safari ITP. Up to 30% of conversions are invisible if you're not running server-side.
What proper tracking looks like
- check_circle
Every meaningful action tracked
Form submits, button clicks, scroll depth, video plays, downloads. All as named events with consistent parameters.
- check_circle
Full source / medium / campaign attribution
UTM structure enforced. Referral exclusions clean. You know exactly which channel drove each conversion.
- check_circle
Deduplication across all ad platforms
One conversion. One count. Ad platforms optimise on clean signals and spend the budget where it belongs.
- check_circle
Server-side tags covering iOS gaps
Conversions recovered from Safari users. Attribution is accurate across the full funnel, not just the 70% with cookies enabled.
Our marketing analytics process: broken to bulletproof.
Four steps. No jargon. Our marketing analytics agency process ensures you understand what we're doing and why at every stage.
Audit
We review your GA4 setup, GTM containers, and conversion tracking across every ad platform. You get a written report of what's wrong and why.
Fix
We fix misconfigurations, add missing events, clean up duplicates, and make sure every tag fires exactly once, on exactly the right action.
Build
Custom Looker Studio dashboard tied to your actual business goals. Not sessions and bounce rate. Revenue, leads, ROAS, and whatever else you actually make decisions with.
Train
1-hour handover session plus written documentation. Your team understands what every metric means and how to use the data to make decisions.
GA4, Server-Side,
Legacy UA, what matters.
The tracking method you use decides how much data you actually keep and how accurate it is. Here's how the three main approaches compare.
GA4 Browser-Side Tracking
The standard setup
The default for most businesses. Tags fire in the user's browser and send data directly to Google. Works fine when configured correctly, but loses data from ad blockers and Safari ITP.
- Event-based data model (no sessions/pageviews limitation)
- Free tier covers most business needs
- Built-in machine learning predictions
- 15-25% data loss from ad blockers & ITP
238
Events
12
Conversions
94%
Accuracy
Data processing stopped July 2023. This property is no longer receiving data. Any campaigns relying on UA conversion tracking are operating without measurement.
The state of analytics
in 2025.
Most businesses assume their tracking is fine. It isn't. Here's what the research says about marketing analytics agency work in practice.
of GA4 properties track conversions correctly
The other 67% have misconfigured events, missing goal completions, or both. Your ad campaigns are likely optimising on bad data.
MeasureSchool, 2024
reduction in wasted ad spend with proper attribution
When you can see which channels are actually converting, you stop wasting money on the ones that aren't. Simple as that.
Google Marketing Platform, 2024
of conversion data recovered with server-side tracking
Safari's Intelligent Tracking Prevention blocks browser-side pixels. Server-side tags bypass this entirely and recover conversions you're currently counting as zero.
Stape.io, 2024
Universal Analytics stopped processing data
GA4 replaced UA over a year ago. A lot of businesses migrated by copy-pasting the tag and haven't set up a single conversion event since.
Google, 2023
What we check
before we change anything.
Most agencies slap on a GA4 tag and call it done. We go through every tag, trigger, and variable before we change anything.
Delivered within 24 hours
You get a prioritised list of what's wrong and what to fix first. Built around your actual setup, not a template.
Request your free audit arrow_forwardTracking Health
- check
GA4 Configuration
Property settings, data streams, filters
- check
GTM Container Audit
Tags, triggers, variables, naming conventions
- check
Event Validation
Duplicate events, missing parameters, naming
- check
Conversion Setup
All ad platform pixels, deduplication logic
- check
Cross-Domain Tracking
Referral exclusions, linker configuration
- check
Server-Side Readiness
sGTM eligibility, data recovery potential
Reporting & Attribution
- check
Attribution Model
Data-driven vs last-click comparison
- check
UTM Structure
Campaign tagging, naming conventions
- check
Dashboard Review
Existing reports, data accuracy, gaps
- check
E-commerce Tracking
Product impressions, cart, purchase events
- check
Audience Segments
Custom audiences, remarketing lists
- check
Data Privacy
Consent mode, GDPR/CCPA compliance
Here's what it
looks like in practice.
Dental Wing
Analytics setup was a mess. Three versions of GA running, events firing twice, no conversion tracking on key pages. We rebuilt from scratch.
What we did
Full GA4 migration from legacy UA properties
GTM container rebuild with clean naming conventions
Conversion tracking for all ad platforms with deduplication
Custom Looker Studio dashboard for patient acquisition
Maya: Identified 3 duplicate conversion events inflating Google Ads conversions by 40%. Fixed deduplication resolved cost-per-lead discrepancy.
Data Accuracy
+92%
Events Tracked
156
Time to Results
4 wk
Conversion Accuracy, 8-week view
34% → 94% accuracy
What clients
actually say.
"We had three different GA tags running simultaneously and nobody knew which one was accurate. Percee cleaned the whole thing up in a week, found duplicate conversions that were inflating our Google Ads numbers by 40%, and built us a dashboard we actually use every morning."
Dental Wing
Bangalore · Analytics
"Before Percee, we had no idea how patients were finding us. Zero visibility into which channels drove appointments. They built the entire measurement framework from scratch and now we get a weekly report showing exactly where every patient inquiry came from."
Zam Zam Family Clinic
Lawrenceville, GA
"Our e-commerce tracking was all over the place. Purchase events were double-counting, the Meta pixel was firing on the wrong pages, and our ROAS numbers were completely wrong. Percee rebuilt everything through server-side GTM and the accuracy improvement was immediate."
Swedish Hasbeens
E-Commerce · Analytics
Worth reading
if you care about your data.
ROAS is a vanity metric if your tracking is broken
Why most ROAS numbers are wrong, how duplicate conversions inflate them, and what to measure instead.
SEO compounds. Paid media doesn't. Here's the math.
Real numbers from client campaigns showing why organic spend keeps paying after you stop, and ad spend doesn't.
Where healthcare leads actually come from
Multi-touch attribution for clinics: tracking the real patient journey from first search to booked appointment.
Questions
we hear a lot.
If yours isn't here, just email us. We'd rather explain how tracking works than have you guess.
Ask us anything arrow_forwardA marketing analytics agency sets up, audits, and manages the tracking infrastructure that tells you what your marketing is actually doing. This includes GA4 configuration, Google Tag Manager setup, conversion tracking, marketing attribution modelling, and custom reporting dashboards. The goal is to replace guesswork with accurate data so budget decisions are based on what's genuinely working.
Marketing attribution assigns credit to the touchpoints that led to a conversion. Without it, you don't know whether a sale came from your Google ad, your email, or an organic search. Most businesses running multiple channels are misallocating budget because their attribution is broken or defaults to last-click, which ignores everything that happened earlier in the funnel.
Conversion tracking records when a user completes a valuable action: a form submission, a purchase, a phone call, a booking. It's set up through GA4 events, Google Tag Manager triggers, and platform-specific pixels (Google Ads, Meta, LinkedIn). When configured correctly, it tells your ad platforms which clicks actually turned into revenue, which improves bidding and reduces wasted spend.
Probably more than you think. The most common issues we find: events firing multiple times, conversions not being tracked at all, all traffic showing as "direct" because UTM parameters aren't being used, and cross-domain tracking breaking the user journey. The free audit will tell you exactly what's wrong in 24 hours.
If you're spending on paid ads and care about conversion accuracy, yes. Browser-side tracking loses 15-25% of conversion data from ad blockers and Safari ITP. Server-side tracking recovers that data. If your audience skews mobile or iOS-heavy, the gap is even wider. We'll tell you whether it's worth it for your specific situation.
A standard GA4 + GTM setup with conversion tracking takes 1-2 weeks. Server-side adds another week on top of that. Dashboards are usually ready within 48 hours of the tracking going live. The audit itself takes 24 hours. Most agencies haven't sent their first proposal by the time we're done.
Looker Studio dashboards built around what you actually care about: revenue by channel, lead sources, ROAS by campaign, funnel drop-offs. Not the default GA4 overview that nobody opens. They auto-refresh and are shared with your team so everyone sees the same numbers.
Almost always, yes. GTM lets us deploy and manage tags without touching your website code. We configure everything through the container (triggers, variables, custom events) and publish without needing developer access. If there's something that does require code changes, we'll explain why and keep it minimal.
We check 20 things: property config, data stream settings, event tracking, conversion setup, GTM health, cross-domain tracking, referral exclusions, UTM structure, pixel validation, attribution settings, audiences, data retention, consent mode, and server-side readiness. You get a written report with everything ranked by priority.
Depends on what you need. How many platforms, whether server-side makes sense for you, dashboards, ongoing monitoring. The free audit tells us the scope, and we quote based on that. No generic pricing tiers.
Yes. We set up conversion tracking for Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, Snapchat, and any other platform you're running campaigns on. The whole point is getting accurate conversion signals into each platform so the bidding algorithms work with real numbers, not inflated or missing ones.
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Read more arrow_forwardIndustries We Serve
Our Markets
We work across 10 global markets
Running live campaigns in each of these markets. Click your city to see how we approach it locally.
We'll audit your GA4
for free.
Send us your property ID and we'll check 20 tracking points in 24 hours. No pitch call. You get a written report of what's working and what isn't.