The hospitality
marketing agency
that owns the guest.
OTAs take 15-25% of every booking and own the guest relationship. As a hospitality marketing agency, we fix both, direct booking growth and guest retention built for hotels, resorts, and experience brands.
What a hospitality marketing agency should actually cover.
Our hospitality marketing agency covers Google Hotel Ads, direct booking websites, post-stay retention, WhatsApp re-engagement, review management, and experience content. We don't hand you off to specialists. We run it all.
Google Hotel Ads & Direct Booking Website
Google Hotel Ads placement, rate parity management, direct booking engine optimisation, and a high-converting property website, so guests who find you on Google book with you directly, not through Booking.com.
Post-Stay Retention Sequences
Automated post-stay email flows, thank you, review request, return offer, timed for peak satisfaction. Guests who leave happy and return directly are the highest-margin segment you have.
WhatsApp Guest Re-engagement
Personalised WhatsApp messages to past guests, seasonal offers, anniversary stays, loyalty rewards. In UAE and India, WhatsApp open rates exceed 85%. It's the most direct channel you have to your owned guest list.
Review Management
Google, TripAdvisor, and Booking.com review monitoring, response management, and proactive review generation from happy guests, so your star rating works as a marketing channel, not just a reputation measure.
Hotel SEO & Local Search
Google Business Profile optimisation, local SEO for "hotels near [landmark]" queries, and structured data markup, so guests searching locally find your direct booking page before Booking.com takes the click.
Experience Content Marketing
Local experience guides, destination content, Instagram-ready photography, and creator partnerships that bring discovery-phase travellers to your property website before they open an OTA. Content that ranks on Google and converts.
We own every stage of the guest journey.
Found on Google & Search
Hotel SEO, Google Hotel Ads, experience content, and local search: you appear before OTAs when someone searches for a stay in your destination.
Reviews & Photos Convert
Strong TripAdvisor and Google ratings, property photography, and video walkthroughs turn researchers into direct bookers before they click to Booking.com.
Commission-Free Booking
A fast, mobile-optimised direct booking engine with best-rate guarantee, saving 18% commission per room on every booking that comes through your own site.
Post-Stay Sequences
Automated thank-you emails, review requests, and return booking offers, timed for the peak of post-stay satisfaction. Retention costs 5× less than re-acquisition.
Loyalty & Word of Mouth
WhatsApp re-engagement, anniversary offers, loyalty perks, and review programmes that turn one-time guests into repeat direct bookers and vocal advocates.
Revenue Intelligence. One platform. Every layer of your property.
Most hotels manage their digital presence across five different systems, a PMS, a Booking.com extranet, a TripAdvisor dashboard, a Google Business profile, and a spreadsheet for tracking direct bookings. Nothing talks to each other. Revenue is guessed, not measured. We built one platform that connects all of it.
Request a demoEvery property type. One partner.
Boutique & Lifestyle Hotels
Independent boutique hotels in Dubai, Mumbai, and US cities where design and experience differentiate, but OTA listings flatten that story. Direct booking websites, Google Hotel Ads, and experience content let the property speak for itself.
Heritage & Palace Properties
Rajasthan havelis, heritage palaces, and historic properties across India where the story is the product. Storytelling content, domestic and international SEO, and WhatsApp guest journeys that make the heritage feel personal.
Independent Inns & B&Bs
US and UK independent inns where Airbnb and Booking.com take 18%+ on every booking. Local SEO, direct booking conversion, and post-stay email flows that build repeat guests over Airbnb dependence. Return rate is the metric that matters most.
Tour Operators
Dubai desert tours, Rajasthan cultural experiences, and US adventure operators where the content, not the commission structure, wins the booking. Google Ads for high-intent travellers, experience content for discovery, and review systems for conversion.
Urban Business Hotels
Business hotels in Dubai DIFC, Mumbai BKC, and US city centres where corporate bookers and travel managers search on brand and location terms. Google Hotel Ads, corporate direct booking programmes, and LinkedIn B2B targeting for volume accounts.
Resorts & Wellness Retreats
Spa resorts, yoga retreats, and wellness properties in Ras Al Khaimah, Goa, and the US where the guest's aspiration drives the booking decision. Aspirational content marketing, Meta and Instagram ads, and influencer partnerships that match the retreat experience.
The six reasons hotels leak margin.
Every hospitality marketing agency sees the same patterns. Here's what causes them and how we fix them.
OTA Commission Dependency
Booking.com and Expedia charge 18-25% per booking. For a 50-room hotel averaging AED 800/night at 70% occupancy, that's AED 200,000+ in commissions paid annually to platforms that own your guest data and can de-rank your listing overnight.
We build your direct booking channel in parallel, Google Hotel Ads, a conversion-optimised booking engine, and a retention system that shifts repeat guests off OTAs within 12 months.
No Guest Retention System
Guests who book through an OTA are the platform's guests, not yours. You have no email, no phone number, and no way to bring them back directly. Every return booking goes through the same commission structure as the first. That cycle never breaks on its own.
We build a post-stay email and WhatsApp sequence that captures every direct booking guest, nurtures them post-stay, and converts them into return direct bookers. Our clients average a 34% return guest rate within 18 months.
Invisible on Google Direct Search
When someone searches "boutique hotel Dubai Marina, " your property's own website rarely appears above Booking.com and TripAdvisor. The traveller finds you through an OTA, and you pay 18-25% for the privilege of being discovered in your own market.
Hotel SEO, Google Hotel Ads, local search optimisation, and Google Business Profile management, so your direct website appears before OTAs for every relevant search term in your destination.
Review Scores Lagging
A TripAdvisor score of 4.1 vs 4.6 translates directly into OTA ranking position and booking conversion. Most hotels get great reviews privately (through check-out conversations) but poor review volume publicly, because no system captures that satisfaction at the right moment.
Automated post-checkout review requests timed for 24-48 hours after departure, when satisfaction is highest. We've moved properties from 4.1 to 4.7 on TripAdvisor within 6 months.
Dated Website That Doesn't Convert
A guest who finds your hotel on Google, clicks to your website, and then books on Booking.com because your site takes 6 seconds to load, looks like it was built in 2016, or has a confusing booking flow: that's pure commission waste. The website is the conversion problem.
A fast, mobile-first property website with an integrated booking engine, best-rate guarantee, photo-led design, and clear direct booking incentive, built to convert the traffic your OTA listing is already generating.
No Content Programme
OTAs rank higher than your own website in part because they have thousands of pages of content about your destination. The only way to compete organically is to become the content authority on your local area, guides, experiences, neighbourhood stories that rank and convert.
We build the destination content programme that puts your property website above OTAs for experiential searches, "best rooftop pools in Dubai, " "heritage hotel Jaipur, " "New England autumn foliage stays", the searches that start journeys, not just transactions.
Real numbers. Anonymised clients.
All data from active hospitality marketing agency client accounts. Names withheld at client request.
Downtown Dubai Boutique Hotel, From 82% OTA Dependent to 46% in 14 Months
A 42-room boutique hotel in Downtown Dubai was generating AED 1.2M/year in room revenue, but 82% flowed through Booking.com and Expedia. They had no direct booking website, no guest email list, and no way to re-market to past guests. OTA commissions alone were consuming AED 280,000+ per year. A single algorithm change on Booking.com had already suppressed their ranking for three months, costing AED 120,000 in lost revenue.
We launched Google Hotel Ads, built a fast direct booking website with an integrated engine, ran a full Google Business Profile overhaul, and deployed a post-stay email and WhatsApp retention sequence. 14 months later, direct bookings reached 54% and OTA dependency dropped to 46%.
Hospitality markets we know cold.
- Booking.com 18-22% commission
- Arabic & English guest journeys
- WhatsApp primary guest channel
- High ADR leisure & business mix
- MakeMyTrip, Booking.com, Airbnb
- Heritage & boutique property focus
- UPI-native direct booking flows
- WhatsApp & Hindi-English content
- Airbnb 3%, OTA 15-25% commission
- Independent inns, B&Bs, boutique
- Review-driven decision culture
- Email retention outperforms social
Read the research. Then call us.
Questions hospitality brands always ask first.
If yours isn't here, email us.
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Read more arrow_forwardOur Markets
We work across 10 global markets
Running live campaigns in each of these markets. Click your city to see how we approach it locally.
Ready to own your bookings?
Tell us your current direct booking rate and OTA mix, we'll audit your commission exposure, direct booking gap, and guest retention opportunity. No cost, no commitment, no pitch deck.