The EdTech
marketing agency
that owns the learner.
Platform commissions eat your margin. Completion averages 15%. Learners disappear after one cohort. As an EdTech marketing agency, we fix all three, for education brands in the UAE, India, and US.
What an EdTech marketing agency should cover.
Our EdTech marketing agency covers enrollment intelligence, performance marketing, EdTech SEO, landing page CRO, learner retention, and alumni activation. We don't hand you off to specialists. We run it all.
Enrollment Intelligence Platform
CAC attribution, enrollment funnel tracking, completion rate monitoring, learner CRM, and competitive position. One platform, not bolted together from five tools.
Performance Marketing
Google, Meta, and LinkedIn campaigns built around enrollment intent, not vanity impressions. Every rupee or dirham targeted at learners actively searching for your course category or upskilling in your niche.
EdTech SEO & Content
Rank for course-intent keywords before learners reach Udemy or Coursera. Long-form syllabus pages, comparison content, and outcome-led blog posts that capture organic traffic with high enrollment intent.
Landing Page & CRO
Course landing pages built for conversion: outcome-led copy, social proof, money-back guarantee framing, and checkout optimisation. Most EdTech landing pages lose 60-70% of traffic before they reach the enroll button.
Learner Retention & Completion Flows
The industry average completion rate is 15%. Ours is 68%. Email sequences, in-app nudges, progress milestone celebrations, peer accountability triggers, and re-engagement flows for learners who've gone quiet. Completion drives reviews, alumni referrals, and upsell revenue.
Alumni & Referral Programmes
Your alumni are your cheapest acquisition channel and you're not using them. Referral incentives, success story content, LinkedIn placement tracking, and alumni community programmes that generate enrollments at a fraction of paid CAC.
We own every stage of the learner journey.
Found via Search & Ads
SEO, Google Ads, Meta, and YouTube campaigns targeting course-intent keywords. You appear first when a learner searches for your programme.
Reviews & Outcomes Convert
Strong landing pages, outcome data, alumni reviews, and comparison content convert hesitant browsers into enrolled learners before they hit Udemy.
Direct Enrollment, No Commission
Retargeting and brand search campaigns bring warm leads to your direct checkout. No platform commission. You own the relationship.
Retention & Completion Flows
Email nudges, progress milestone triggers, peer accountability pairs, and re-engagement sequences for at-risk learners. We drive completion from 15% to 60%+.
Alumni & Upsell Revenue
Post-completion review requests, alumni referral programmes, advanced course upsells, and mentorship upgrades that compound learner LTV well beyond the first enrollment.
Enrollment Intelligence. One platform. Every layer of your funnel.
Most EdTech brands run acquisition across five different dashboards: a Meta Ads manager, a Google Ads account, a Shopify or LMS backend, a Mailchimp sequence, and a spreadsheet for referrals. The data doesn't talk to each other. CAC is guessed, not measured. We built one platform that connects all of it.
Request a demoEvery education model. One partner.
Online Bootcamps & Cohort Courses
High-ticket cohort programmes selling ₹20,000-₹200,000+ seats need a performance marketing engine that can fill each cohort at a sustainable CAC. Outcome-led landing pages, intent targeting, and early-bird enrollment sequences are the core levers.
Self-Paced & On-Demand Platforms
Platforms competing with Udemy on price and completeness need SEO-led discovery, LMS completion nudges, and subscription upgrade flows. The CAC is low but completion is the whole business. Learners who finish leave reviews and buy more.
K-12 & Test Prep Platforms
Parents are the buyer; students are the user. Two-audience marketing with parent-targeted paid campaigns, educator credibility content, and outcome guarantees. Test prep success rates are your conversion asset. We build the tracking to prove and amplify them.
Professional & Corporate Upskilling
B2B and B2C at once. LinkedIn targeting for L&D buyers, Google for individual professionals, and employer-sponsored enrollment flows. Career outcome data and salary lift proof drive conversion at every level of the funnel.
Language & Skills Training
High-frequency, habit-driven products where retention is the revenue. Day-1 activation rates, streak-based re-engagement, and referral mechanics for social-proof-driven language learners in competitive markets like IELTS, DELF, and conversational English.
Higher Ed & Hybrid Programmes
Universities and hybrid learning providers blending physical and digital delivery. International student acquisition via geo-targeted campaigns, counsellor retargeting sequences, and application funnel tracking from first impression to admission confirmed.
The six reasons EdTech brands stall.
Every EdTech marketing agency sees the same growth blockers. Here's what causes them and how we fix each one.
Platform Commission Drain
Udemy, Coursera, and UpGrad take 30-50% of every sale. For a brand doing ₹20L/month in platform revenue, that's ₹6-10L gone before marketing, instructor costs, or margin. Platform dependency also means zero learner data and no way to remarket.
We build your direct enrollment channel in parallel and shift new cohorts off platform, clients average 62% direct enrollment rate and 44% CAC reduction within 9 months.
15% Completion Industry Average
The global average course completion rate is 15%. That means 85% of your enrolled learners never finish. No completion means no certificate, no LinkedIn post, no review, no referral, and no upsell. Completion is the entire business model, and most EdTech brands treat it as a product problem, not a marketing one.
We build completion flows: email nudges, milestone celebrations, peer accountability, and re-engagement sequences. Our clients go from the 15% average to 60%+.
Rising CAC, Flat Revenue
Performance marketing costs are rising across all channels. EdTech CPCs on Google and Meta have increased 40-60% in 3 years. Brands still paying to fill courses through paid ads alone are watching margins compress. Without SEO, referrals, and alumni activation, the CAC flywheel breaks.
We build a multi-channel CAC model: paid for fast fills, SEO for long-tail intent, referrals for near-zero-CAC enrollments, and alumni networks that keep growing without additional spend.
Zero Alumni Activation
Your alumni are your cheapest acquisition channel and your most credible sales tool. Most EdTech brands have never sent them a single referral request. Alumni who got placements, salary increases, or career pivots will refer. You just need to ask, track, and reward it.
We build alumni CRM segments, referral incentive flows, success story content pipelines, and LinkedIn placement tracking. Completed learners become your best marketing channel.
Weak Course Landing Pages
Most EdTech landing pages describe the course instead of selling the outcome. No salary data. No placement stats. No specific alumni stories. No social proof from people who look like the prospect. The result is 2-4% conversion rates on pages that should convert at 10-15%.
We rebuild landing pages around outcome proof, salary lift, placement rate, alumni stories, and money-back guarantees. Our EdTech landing pages average 11% enrollment CVR vs the 3% industry benchmark.
No Learner Lifetime Value
Most EdTech brands treat each enrollment as a one-time transaction. There's no advanced course upsell, no mentorship programme, no alumni community subscription, and no pathway from course graduate to employer referral partner. Every learner is worth 4-6× more than the first course if you have the infrastructure to capture it.
We build the post-enrollment LTV architecture: advanced course sequences, mentorship upsells, alumni network subscriptions, and corporate partnership pipelines. A ₹4,800 course buyer becomes an ₹18,400 lifetime learner.
Real numbers. Anonymised clients.
All data from active EdTech marketing agency client accounts. Names withheld at client request.
Mumbai Data Science Bootcamp, From 18% Completion to 68% in 8 Months
A Mumbai-based data science bootcamp was generating ₹38L/month in revenue, but 78% of enrollments came through Udemy and UpGrad. Zero learner data. No repeat purchase path. An 18% completion rate that generated almost no reviews or referrals. CAC had climbed to ₹9,200/enrollment and the unit economics were breaking.
We launched the Enrollment Intelligence Platform across their direct channels, rebuilt their landing page around salary outcome data, deployed completion flow sequences across all active cohorts, and built an alumni referral programme. Eight months later, the economics were unrecognisable.
EdTech markets we know cold.
- High-income professional learner base
- Arabic + English campaigns
- Corporate upskilling demand
- LinkedIn-first discovery
- World's largest EdTech market
- High career-switching demand
- EMI-based enrollment flows
- YouTube + WhatsApp nurture
- Mature self-paced market
- Employer-sponsored upskilling
- Review culture drives trust
- High LTV, subscription-ready
Read the research. Then call us.
Why 85% of Online Learners Drop Out, And the Completion Stack That Fixes It
The EdTech Enrollment Marketing Playbook: From Udemy Dependency to Direct Cohort Fills
Performance Marketing for EdTech: Why CAC Isn't the Number You Should Be Optimising
Questions EdTech brands always ask first.
If yours isn't here, email us.
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Read more arrow_forwardOur Markets
We work across 10 global markets
Running live campaigns in each of these markets. Click your city to see how we approach it locally.
Your CAC is too high and your completion rate is too low. Let's fix both.
Share your top course and we'll audit your enrollment funnel, CAC by channel, and completion flow, in rupees, dirhams, or dollars. No cost, no commitment, no pitch deck.