The PPC agency
that tracks every penny
to a result.
We're a PPC agency that manages Google Ads, Meta advertising, and LinkedIn paid media. Every budget is treated like our own, tracked against actual revenue outcomes, not vanity metrics.
$0
0x
$0
$0
|
4.5x
Average ROAS
-38%
Avg. CPA reduction
120+
Campaigns managed
$2M+
Ad spend managed
Full-funnel paid
advertising, done right.
Our PPC agency covers Google Ads, Meta, and LinkedIn across every ad format and funnel stage, from first click to closed deal.
Google Search Ads
Keyword strategy, ad copy, and Quality Score optimisation. Someone searches for what you sell, your ad shows up first. That's the entire point.
Google Shopping & PMax
Product feed optimisation, smart bidding, and Performance Max campaign architecture. Your products show up in Shopping, Search, YouTube, and Discovery without managing each one separately.
Meta Ads (FB + IG)
Prospecting and retargeting on Facebook and Instagram. We build audiences around interests and behaviour, test creative constantly, and match the message to where the buyer is in their journey.
LinkedIn Ads
B2B targeting by job title, company size, seniority, and industry. When you need to reach a specific decision-maker, not just any traffic, LinkedIn is the only platform that does it precisely.
Retargeting
Custom audience segments, dynamic product ads, and cart abandonment recovery. The people who visited but didn't buy are your warmest leads. We bring them back.
Conversion Rate Optimisation
Landing page A/B testing, form optimisation, heatmap analysis, and funnel diagnostics. You're already paying for the traffic. Making more of it convert is the fastest way to improve your numbers.
How our PPC
agency works.
We don't set and forget. Every PPC agency engagement gets active, hands-on management every week across every Google Ads account and paid media campaign.
Audit
We review your existing account structure, quality scores, wasted spend, and budget allocation. If you don't have an account yet, we benchmark competitors and size up the opportunity first.
Rebuild
New campaign architecture built around intent and funnel stage, not just keywords. We restructure ad groups, rewrite copy, and align bidding strategy to actual business goals.
Optimise
Weekly bid adjustments, A/B copy testing, audience sculpting, and negative keyword refinement. The same settings don't run for more than a week without us looking at them.
Report
Weekly performance snapshots and monthly deep-dives. Clear attribution, so you know exactly which campaigns drove revenue, not just clicks.
Right platform.
Right message. Right time.
Each platform does something different. We run them together or individually, depending on where your buyers are and what stage they're at.
Google Ads
Capture demand at the moment of search
Google captures demand when someone already knows what they want. Highest purchase intent of any ad platform, which is why CPCs are higher and returns are more predictable.
dentalwing.co New Patients Every Month | Dental Wing
15-30 new patients/month. Google Ads built for dental practices. Call tracking, appointment booking, zero guesswork. See exactly where your budget goes.
Dental Marketing Agency, Grow Your Practice
PPC for Dentists | Patient Acquisition Ads
perceedigital
Sponsored
Case Study
4.8x ROAS in 90 days.
How we cut CPA by 40% for a multi-location dental practice, without increasing ad spend.
1,847 likes
perceedigital "We were spending $12k/mo on ads with no idea what was working." Sound familiar? Swipe to see how we fixed it. Full case study link in bio. 👆
View all 89 comments
Dental Wing
4,218 followers · Promoted
Still relying on referrals to fill your dental chairs? We helped 40+ practices add 15-30 new patients/month through targeted Google and Meta campaigns. No long-term contracts. Results in 30 days or we walk.
If you're a practice owner doing $50k+/mo, this is worth 15 minutes of your time.
Free Patient Acquisition Audit
See where your ad spend is leaking
dentalwing.co
Book a free 15-min audit call
The paid advertising
numbers that matter.
Your paid search advertising numbers only mean something compared to industry baselines. Here's what a good PPC agency is working with.
Average Google Ads ROAS across industries
Industry average sits at 2-3x. Our client accounts average 4.5x. The difference comes down to tighter targeting, better ad copy, and actually managing bids week to week instead of setting and forgetting.
WordStream, 2024
Meta Ads average CTR, top performers hit 2-3%
The difference between average and top-performing Meta campaigns is almost always creative quality and how well you've sliced your audiences. We test both relentlessly.
WordStream, 2024
LinkedIn CPL higher, but B2B lead quality is 3x better
You pay more per lead on LinkedIn, but the leads close faster and at higher contract values. For B2B companies with a deal size over $5k, LinkedIn almost always wins on ROI.
LinkedIn Internal Data, 2023
Retargeting audiences convert 70% more than cold traffic
People who've already visited your site convert at dramatically higher rates than cold traffic. Most accounts underinvest in retargeting, which is strange because it's usually the cheapest way to get more conversions.
Wishpond, 2024
What our Google Ads
agency checks first.
Most pay-per-click advertising agencies start spending immediately. We start with a full account audit. A big budget with a bad campaign structure just means you lose money faster.
Delivered within 48 hours
You get a wasted spend report, a restructured campaign plan, and clear next steps. Not a generic template. Built for your account.
Request your free ad audit arrow_forwardCampaign Structure
- check
Campaign Hierarchy
Structure, naming, organisation
- check
Ad Group Tightness
Theme relevance, keyword grouping
- check
Keyword Match Types
Broad, phrase, exact distribution
- check
Negative Keyword Coverage
Wasted spend prevention
- check
Budget Allocation Logic
Spend distribution by campaign
- check
Bidding Strategy Review
Manual vs automated, CPA targets
Tracking & Performance
- check
Conversion Tracking Setup
Tags, events, attribution windows
- check
Attribution Model Accuracy
Last click vs data-driven review
- check
Landing Page Relevance
Ad-to-page message match
- check
Quality Score Audit
Ad relevance, CTR, landing page
- check
Audience Segmentation
Targeting layers & exclusions
- check
Competitor Ad Landscape
Auction insights, ad copy analysis
We've done this
in your industry.
Healthcare PPC is different from e-commerce, which is different from fintech. We know the bid strategies and creative angles that actually work in each one because we've run campaigns there.
Healthcare arrow_forward
Clinics & hospitals
E-Commerce arrow_forward
Retail & DTC brands
Fintech arrow_forward
Finance & payments
Beauty arrow_forward
Lifestyle & wellness
FMCG arrow_forward
Consumer goods
Restaurant arrow_forward
F&B & hospitality
Here's what it
looks like in practice.
Dental Wing
Multi-location dental practice group. Needed a patient acquisition engine that worked across all locations without blowing through budget.
What we did
Google Search campaigns per location + service
LinkedIn ads targeting practice owners for B2B referrals
Call tracking + offline conversion import
Landing page A/B testing per service line
Maya: Optimised bid strategies per location, tracked offline conversions, A/B tested landing pages.
ROAS
4.2x
Avg CPA
$38
Time to Results
3 mo
Conversion Funnel
4.2x ROAS86k
Impr
2.8k
Clicks
168
Leads
47
Booked
CPA
$38
Results in
3 mo
What clients
actually say.
"We'd been throwing money at Google Ads with no real structure. Percee rebuilt our campaigns from scratch, cut our CPA by 40%, and we actually know what each channel is doing now. The weekly reports alone changed how we think about spend."
Dental Wing
Healthcare · PPC
"Our retargeting was basically non-existent before Percee. They set up proper audience segments, built the creative strategy, and our ROAS went from 1.8x to 4.5x in three months. The cart recovery campaigns alone paid for the entire engagement."
Swedish Hasbeens
E-Commerce · PPC
"We went from zero online bookings to 25+ new patient appointments a month, all from Google Ads. The call tracking they set up means we know exactly which campaigns are filling our schedule. Worth every penny."
Zam Zam Family Clinic
Healthcare · PPC
Worth reading
if you're spending on ads.
ROAS is not profit. Here's how to actually measure it.
The difference between ROAS and real profitability, and why most advertisers are measuring the wrong thing.
When to scale ad spend and when to cut it
Budget decisions that separate good ad accounts from great ones. When more spend helps, and when it just inflates your CPA.
Quality Score is free money most advertisers leave on the table
How Quality Score optimization lowers your CPC, improves your ad position, and stretches your budget further than any bidding trick.
Questions
we hear a lot.
If yours isn't here, just email us. We'd rather explain how this works than have you guess.
Ask us anything arrow_forwardA PPC agency (pay-per-click agency) manages paid advertising campaigns on platforms like Google Ads, Meta, and LinkedIn. We handle keyword strategy, bid management, ad copy, audience targeting, and conversion tracking so your budget generates measurable revenue returns, not just impressions or clicks.
Most PPC management agencies charge a flat monthly fee or a percentage of ad spend, typically 10-20%. At Percee, pricing depends on account complexity, number of platforms, and scope of creative work. We quote a fixed monthly rate during the audit call so there are no surprises.
PPC (pay-per-click) specifically refers to ads you pay for per click, such as Google Search Ads and paid search advertising. Paid media is the broader term covering all paid advertising channels including display, social, video, and programmatic. We manage both under one integrated strategy.
It depends entirely on your industry, competition level, and growth targets. During the audit, we model expected returns at different spend levels so you can see exactly what each budget tier gets you. We'll recommend a starting point based on your goals, not a one-size-fits-all minimum.
Faster than SEO. You can have traffic within 24 hours. But optimised results, good ROAS, low CPA, take 4-8 weeks of testing and refinement. We don't just turn ads on and walk away.
We manage everything, budget allocation, bidding, creative, landing pages. You approve the budget. We handle the rest and report weekly on how it's being spent.
Depends on your margins. A 3x ROAS might be great for a SaaS company with 80% margins but terrible for a retailer at 20%. We set ROAS targets based on your actual unit economics, not arbitrary benchmarks.
Yes. Ad creative testing is part of the service. We also build and test landing pages because sending paid traffic to your homepage is one of the fastest ways to waste money.
That's where we start. We'll review your account structure, Quality Scores, wasted spend, and conversion tracking for free. Most accounts we audit have 20-35% of budget going to waste.
Depends on where your customers are and what you're selling. Google for high-intent search demand. Meta for visual products and retargeting. LinkedIn for B2B with specific job titles. We'll recommend the right mix after understanding your business.
Weekly snapshots with spend, CPA, ROAS, and conversion data by campaign. Monthly deep-dives with insights and recommendations. Plus a live dashboard you can check anytime. Every penny is accounted for.
Related Insights
Zamzam Family Clinic, 90 Leads in 2 Months, Built from Nothing
See how we helped Zamzam Family Clinic with PPC advertising.
Read more arrow_forwardCaregivers HHS, 400% Lead Growth & Four-Brand Ecosystem Built
See how we helped Caregivers Home Health with PPC advertising.
Read more arrow_forwardThe Dental Wing, Top 3 Rankings in 6 Months
See how we helped Dental Wing with PPC advertising.
Read more arrow_forwardOur Markets
We work across 10 global markets
Running live campaigns in each of these markets. Click your city to see how we approach it locally.
We'll audit your
ad accounts for free.
Send us read-only access and we'll tell you exactly what's working, what's wasted, and what to fix. No obligation, no sales deck.