The fintech
marketing agency
that fixes acquisition.
Most fintech brands spend heavily on acquisition and then lose users at onboarding. As a fintech marketing agency, we fix all of it: compliant paid media, ASO, trust-first content, and lifecycle marketing built for financial services.
What a fintech marketing agency should cover.
Our fintech marketing agency covers compliant paid media, ASO, SEO, product marketing, lifecycle CRM, and brand trust. We don't hand you off to specialists. We run it all.
Growth Console
Acquisition tracking, compliance workflow, app store analytics, lifecycle CRM, content attribution, and LTV reporting, built as one platform for fintech, not bolted together from five tools.
Compliant Paid Media
Google UAC, Meta, TikTok and programmatic campaigns built for regulated financial services. Every creative is pre-cleared for FCA, DFSA, and RBI requirements so your ads never get pulled mid-flight.
App Store Optimisation
Keyword research, metadata optimisation, screenshot A/B testing, and review management for iOS and Android, so your app ranks for high-intent fintech searches and converts the browse-to-install gap.
SEO & Trust Content
Comparison pages, feature explainers, regulatory guides, and thought leadership that rank for high-intent fintech searches and build the trust signals that convert sceptical financial services buyers.
Product Marketing & Lifecycle
Onboarding email sequences, push notification strategy, in-app messaging, win-back campaigns, and upgrade triggers, built around your activation funnel to turn installs into activated, revenue-generating users within the first 7 days.
Brand & Trust Building
PR placements, review generation on app stores and Trustpilot, thought leadership content, and social proof that reduce the trust gap fintech brands face with first-time users of financial services.
We own every stage of the user journey.
Found in Search & App Store
SEO, Google UAC, and App Store Optimisation. Your app and landing pages appear at the top when someone searches for a neobank, payment app, or lending platform.
Trust Converts the Install
App store ratings, review responses, trust badges, and social proof remove the hesitation that kills fintech sign-up rates, especially for first-time users of financial services.
KYC Complete, First Transaction
Onboarding email flows, in-app push nudges, and KYC completion sequences drive users from install to activated status. That's the single most important metric in fintech economics.
Premium Tier & ARPU Growth
Lifecycle campaigns timed to usage milestones, in-app upsell triggers, and premium feature messaging that move users to higher-value plans and grow ARPU.
Referral & Viral Growth Loops
Referral programme design, incentive mechanics, and viral loop optimisation that turn activated users into acquisition channels, reducing paid CAC with every successful referral.
Growth Console. One platform. Every layer of your acquisition funnel.
Most fintech brands manage growth across six different dashboards: an Appsflyer account, a Meta Ads Manager, a compliance spreadsheet, an App Store Connect portal, a CRM, and a Looker Studio report nobody reads. The data doesn't talk to each other. CAC is guessed. Activation is a mystery. We built one platform that connects all of it.
Request a demoEvery vertical. One partner.
Neobanks & Digital Banking
Challenger banks and digital-first banking apps competing for primary account relationships. Account opening volume, KYC completion rate, and first-transaction activation are the core metrics. Most brands can't connect them to acquisition spend.
Payments & Transfers
P2P transfer apps, cross-border remittance platforms, and payment gateways where transaction volume and churn are everything. Competing against incumbents requires aggressive CAC discipline and strong social proof.
Lending & BNPL
Personal loan platforms, buy-now-pay-later providers, and credit scoring apps where compliance kills creative speed. High-intent search traffic from comparison sites is worth ten times the average display click.
Wealth & Investment
Robo-advisors, retail investment apps, and crypto platforms. The audience is sceptical and high-value. Long-form trust content, SEO, and risk-disclosure-compliant advertising are the acquisition levers that actually work.
Insurtech & Insurance
Digital insurance platforms, embedded insurance providers, and insurtechs. Search intent is high but conversion is killed by complexity and trust gaps. Simplification content, social proof, and comparison SEO are what move the numbers.
B2B Fintech & Infrastructure
API providers, payment infrastructure, banking-as-a-service, and regtech platforms. Sales cycles are long. Reaching decision-makers in regulated institutions requires thought leadership, demand generation, and account-based marketing working together.
The six reasons fintech brands bleed CAC.
Every fintech marketing agency sees these same problems. Here's what causes them and how we address each one.
Compliance Kills Speed
Financial services ads get rejected, paused, or shadow-banned daily. Legal review cycles slow creative velocity to a crawl. Most fintech brands ship 3 ad variants a month, when performance requires 30. Every day of compliance delay is CAC climbing.
We pre-clear every creative through a compliance workflow before it goes live. Growth Console tracks regulatory status per ad unit, so nothing publishes without approval. Creative velocity typically triples within 60 days.
High CAC, Low Activation
The industry average fintech activation rate is below 40%. Most brands spend heavily to acquire installs, then watch 60% of users ghost after download. The CAC is paid in full. The revenue is never collected. Payback periods stretch to 18+ months.
We cover the full funnel from install to activated account. Onboarding email flows, KYC nudge sequences, and in-app messaging are mapped to your specific drop-off points, lifting activation above 70% within 90 days.
App Store Invisibility
Over 60% of app installs come from App Store search. If your fintech app isn't ranking for "neobank UAE, " "money transfer app, " or "personal loan India, " you're invisible to the highest-intent acquisition channel available. Most brands treat ASO as an afterthought.
We run continuous ASO: keyword research, metadata testing, screenshot A/B testing, and review management. Your app stays visible for the searches that drive the highest-intent, lowest-CAC installs in your category.
Trust Deficit at Scale
Asking someone to trust your app with their money is different from selling them a t-shirt. A single bad review can cost a fintech brand hundreds of installs per week. Most brands have no systematic trust-building programme, and it shows in their conversion rates.
We run a continuous review generation and response programme across App Store, Google Play, and Trustpilot, combined with PR placements, trust badges, and media mentions that build credibility before the first install.
Fragmented Attribution
A user sees a Meta ad, searches "best neobank UAE" on Google, reads a comparison article, checks App Store reviews, then opens an account three days later. Most fintech brands attribute 100% of that acquisition to the last Google click and cut everything else.
Growth Console maps the full acquisition path: paid touch, organic search, ASO, and review influence. You can allocate budget to the channels that actually drive activated accounts, not just the last click before sign-up.
Lifecycle Abandonment
Most fintech brands have a one-time communication model. Welcome email, KYC reminder, maybe a feature announcement. There's no structured lifecycle, no upgrade trigger, no referral prompt, no win-back sequence for users who transacted once and went quiet.
We build the full lifecycle CRM: onboarding, activation, upgrade, referral, and win-back. Mapped to your product's usage milestones and triggered by real behaviour, not calendar dates. ARPU typically grows 38% in the first 6 months.
Real numbers. Anonymised clients.
All data from active fintech marketing agency client accounts. Names withheld at client request.
Dubai Payments App, From AED 210 CAC to AED 38 in 8 Months
A Dubai-based P2P payments app was spending heavily on Meta and Google UAC but paying AED 210 per acquired account. Only 31% of those accounts completed KYC and made a first transaction. Monthly ad spend was AED 340,000. Monthly activated accounts: 504. Every activated user was costing more than the business recovered in the first year of LTV.
We launched Growth Console across their full acquisition stack, rebuilt their ASO from scratch, rearchitected the onboarding email and push sequence to target the 7-day KYC drop-off, and introduced a systematic App Store review programme. Eight months later, the unit economics had changed completely.
Fintech markets we know well.
- CBUAE & DFSA regulated
- ADGM & DIFC fintech hubs
- High smartphone penetration
- Large expat remittance demand
- RBI regulated fintech landscape
- UPI-first payments market
- 800M+ smartphone users
- Hindi, Tamil, English ads
- FCA authorised marketing
- Mature neobank market
- High Trustpilot reliance
- Open banking ecosystem
- SEC/FINRA compliance first
- Highest fintech CAC market
- ASO critical for discovery
- Comparison content dominant
Fintech growth, written plain.
Why the Average Fintech CAC Is £200+ and How to Halve It
CAC benchmarks by vertical, the activation rate multiplier most brands ignore, and four levers that consistently deliver 50-80% reductions without cutting reach.
ASO for Fintech: The One Channel Most Apps Completely Ignore
60% of installs come from App Store search. A systematic playbook for fintech ASO: keyword targeting, metadata strategy, screenshot testing, and review velocity.
Compliant Fintech Advertising: How to Ship Fast Without Getting Pulled
The compliance workflow we use to keep fintech ads live across FCA, DFSA, and RBI jurisdictions without killing creative velocity. Includes our internal pre-clearance checklist.
Fintech marketing,
answered directly.
Compliant growth, CAC reduction, and building a fintech brand that converts.
Related Insights
The ASO Playbook for Fintech Apps: How to Rank When the Algorithm Hates You
App stores treat fintech differently. Keywords get restricted. Screenshots require compliance approval. Most fintech...
Read more arrow_forwardWhy Your Fintech Ads Keep Getting Rejected, And How to Fix It
Financial services is one of the highest-rejection categories on Meta and Google. Most rejections happen because teams...
Read more arrow_forwardHow a Dubai Payments App Cut CAC by 82% Without Increasing Ad Spend
Most fintech brands measure CAC wrong — they count total marketing spend divided by total signups. But signups aren't...
Read more arrow_forwardOur Markets
We work across 10 global markets
Running live campaigns in each of these markets. Click your city to see how we approach it locally.
Your activation rate is the number nobody wants to talk about. Let's fix it.
We audit your acquisition funnel, activation sequence, ASO setup, and compliance workflow, and tell you exactly where you're losing accounts and what it's costing you.
30 minutes. No pitch deck. Just an honest look at your numbers.