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Swedish Hasbeens

Client Overview

  • Company Name: Swedish Hasbeens
  • Industry: Fashion & Footwear
  • Niche: Sustainable Leather Shoes & Accessories
  • Services Provided: Pay-Per-Click Advertising (PPC)

Swedish Hasbeens is a globally recognized sustainable footwear brand known for its handcrafted leather clogs and accessories, inspired by 1970s Swedish design. With customers across Europe, North America, and Asia, the brand needed profitable, high-ROI paid campaigns to drive sales while maintaining a premium, eco-conscious brand image.

The Challenge

While Swedish Hasbeens had strong brand recognition, they faced:

  • Rising competition from fast-fashion and sustainable footwear brands.
  • A need to optimize ad spend for maximum profitability, especially in high-value markets.
  • The challenge of maintaining premium brand positioning while scaling ad volume.

The Goal: Build highly targeted PPC campaigns to increase online sales while keeping ROAS at exceptional levels.

Our Approach

  • Restructured Google and Meta Ads accounts for tighter audience segmentation based on purchase behavior and geography.

  • Developed custom audiences including past purchasers, high-value lookalikes, and sustainable fashion interest groups.
  • Designed visually consistent, brand-aligned ad creatives showcasing product craftsmanship and sustainability.

  • A/B tested messaging around “handmade,” “eco-friendly,” and “Swedish design heritage” to identify top-performing hooks.
  • Implemented smart bidding strategies prioritizing high-margin product lines.

  • Retargeted cart abandoners and product viewers with limited-time offers and new arrival announcements.

Expanded into new, high-converting regions based on sales data while scaling budgets in top-performing countries.

The Results

(First 6 Months)

  • Achieved a 24x Return on Ad Spend (ROAS) — a significant profitability benchmark for the fashion e-commerce sector.
  • Reduced cost per acquisition (CPA) by 38%.
  • Increased average order value (AOV) by 22% through upselling and cross-selling in ad flows.
  • Expanded high-ROAS performance to multiple markets without diluting brand positioning.

The Impact

The PPC strategy delivered not just sales growth but exceptional profitability, positioning Swedish Hasbeens as a leader in sustainable fashion e-commerce marketing efficiency. The 24x ROAS validated the power of precision targeting, brand-aligned creative, and strategic bidding in delivering results that far exceeded industry benchmarks.

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