Grow the Brand.
Own the Shelf.
Win D2C.
Platform commissions take 15-25% of every Noon or Amazon sale. Your digital shelf is invisible when it matters. Consumers who buy once never buy again. We fix all three, brand building, retail media, D2C commerce, and paid acquisition built specifically for consumer goods brands.
Every part of the problem. One team.
Digital shelf, retail media, D2C commerce, paid acquisition, brand creative, influencer. We don't hand you off to specialists. We run it all.
Brand Console
Digital shelf monitoring, retail media management, D2C analytics, SKU-level attribution, and competitive share of voice, built as one platform, not bolted together from five tools.
Retail Media & Digital Shelf
Sponsored product ads on Noon and Amazon, listing optimisation, A+ content, and share of search monitoring, so you own the shelf when shoppers search your category.
D2C Website & Commerce
A commission-free Shopify or custom D2C store built for conversion, subscription flows, bundle logic, loyalty, and post-purchase retention. Every order through your site saves 15-25% in platform fees.
Paid Acquisition
Google Shopping, Meta, TikTok, and programmatic campaigns built around purchase intent, not vanity reach. Every dirham targeted at shoppers in your category who are ready to buy.
Brand & Creative Studio
FMCG creative that sells, lifestyle photography, UGC-style video, A+ content, packaging mockups, and social ads that stop the scroll and drive add-to-cart. Average creative refresh cycle: every 6 weeks to prevent ad fatigue.
Influencer & Social Proof
Micro-influencer campaigns, review generation on marketplaces, and UGC creator briefs that build the social proof your D2C and retail listings need to convert.
We own every stage of the consumer journey.
Found on Shelf & Search
SEO, Google Shopping, retail search ads, and digital shelf optimisation, you appear at the top when someone searches your category.
Reviews & A+ Content Convert
Strong listing content, reviews, and influencer-generated social proof turn browsers into buyers before they click away to a competitor.
D2C Purchase, No Commission
Retargeting and brand search campaigns drive repeat buyers to your D2C store, saving the 15-25% platform fee on every future order.
Loyalty & Referral Loops
Subscription nudges, loyalty points, referral programmes, and win-back sequences for customers who haven't purchased in 60+ days.
UGC & Marketplace Reviews
Post-purchase review requests timed for peak satisfaction. Happy buyers become verified reviews on Noon and Amazon. Reviews become new conversions.
Brand Console. One platform. Every layer of your brand.
Most FMCG brands manage their digital shelf on five different dashboards, a Noon seller portal, an Amazon account, a Shopify backend, a Meta Ads Manager, and a spreadsheet for influencer tracking. The data doesn't talk to each other. Performance is guessed, not measured. We built one platform that connects all of it.
Request a demoEvery category. One partner.
Food & Beverage
Ambient and chilled F&B brands navigating Carrefour shelf placement, Noon marketplace ranking, and D2C subscription models. Category search dominance and trial-to-repeat conversion are the primary levers.
Personal Care
Skincare, haircare, and beauty brands where UGC, influencer trust, and A+ content decide the purchase. A D2C channel cuts the marketplace commission on repeat orders and opens subscription revenue that retailers can't touch.
Household Products
Cleaning, laundry, and home care brands competing on price, availability, and reviews. Winning the sponsored slot on Noon or Amazon is often the entire battle, we build the infrastructure to win it at scale.
Health & Supplements
Sports nutrition, vitamins, and wellness brands where ad compliance, trust-building content, and subscriptions determine long-term margins. A D2C channel also reduces regulatory ad risk, marketplace platforms restrict health claims in ways your own site doesn't.
Baby & Kids
Parents do more research before buying baby products than almost any other category. Verified reviews, safety-first creative, and parent creator partnerships are what move the needle. Ad compliance here isn't optional, we build it in from the start.
Pet Care
Pet owners research obsessively before they buy and then buy the same product for years. Strong listing content, vet-endorsed reviews, and community-driven UGC drive acquisition. Subscriptions handle the rest.
The six reasons FMCG brands leak margin.
Platform Commission Drain
Noon and Amazon take 15-25% of every transaction. For a brand doing AED 300K/month in marketplace revenue, that's AED 45,000-75,000 gone before marketing spend, logistics, or margin.
We build your D2C channel in parallel and shift repeat buyers off marketplace, clients average 4.2× D2C revenue growth and a 38-point reduction in platform dependency within 12 months.
Digital Shelf Invisibility
Over 70% of FMCG purchases now start on a search bar, on Amazon, Noon, or Google. If your listing isn't in the top 3 results for your category keywords, most of that traffic never reaches you. Organic ranking alone isn't enough.
Brand Console monitors your shelf position across every major marketplace in real time. We manage sponsored ads, bid automation, and listing SEO to keep you in the top 3 for every priority keyword.
No Direct Customer Relationship
When your customer buys on Noon or Amazon, the platform owns the relationship. You get zero contact details. Zero purchase history. No way to offer a subscription, send a re-order reminder, or upsell without paying again.
We build the D2C channel and the post-purchase flows that convert marketplace buyers into owned subscribers, packaging inserts, QR codes, email sequences, and loyalty programmes that compound over time.
Creative That Doesn't Convert
Generic studio photography and brand templates feel polished but don't perform. FMCG buyers on social respond to raw, authentic UGC, and marketplace buyers decide in 3 seconds based on the hero image. Most brands use the same creative for both.
We build two creative tracks, performance creative for social and paid acquisition, and listing creative (A+ content, hero images, video) for marketplace conversion. Every 6 weeks we refresh to prevent ad fatigue.
Fragmented Attribution
A buyer sees your TikTok ad, searches your brand on Google, clicks a Noon sponsored result, then orders through your D2C site three days later. Most brands attribute the sale to the last click. The entire funnel investment remains invisible.
Brand Console maps the full purchase path, social touch, search intent, marketplace visit, and D2C conversion, so you can allocate budget to the channels actually driving revenue, not just the last click.
Retailer Dependency
When Noon changes its algorithm, your category rank drops. When Carrefour de-lists a SKU, 30% of your revenue disappears overnight. Brands with 80%+ revenue in retail channels have no fallback, and no customer data to activate.
We build the D2C channel as your insurance policy and your primary growth engine. No single retailer delisting becomes a business event. Our clients average 38% lower retailer dependency in their first year.
Real numbers. Anonymised clients.
All data from active client accounts. Names withheld at client request.
Dubai Personal Care Brand, From 91% Platform-Dependent to 38% in 10 Months
A Dubai-based skincare brand was generating AED 420,000/month in total revenue, but 91% of it flowed through Noon and Amazon. They had no D2C site, no customer data, and no way to contact anyone who had ever bought their product. Platform fees were consuming AED 63,000-105,000/month. A single algorithm change in Noon's ranking system had already cost them 40% of organic visibility.
We launched Brand Console across their marketplace accounts, built a Shopify D2C store with subscription and bundle logic, ran a full retail media audit, and created an influencer-led UGC programme with 24 micro-creators. Ten months later, the business barely resembled what it was.
FMCG markets we know cold.
- Noon, Amazon.ae, Carrefour
- Premium category demand
- Arabic + English creatives
- Multi-nationality buyer base
- Amazon, Flipkart, Meesho
- D2C boom, UPI-native buyers
- Influencer-driven discovery
- High repeat purchase frequency
- Amazon UK, Ocado, Boots
- Review culture highly influential
- GDPR-compliant CRM
- Strong subscription market
- Amazon US, Target, Walmart.com
- Mature D2C market, high LTV
- TikTok Shop growing fast
- Multi-channel attribution
Read the research. Then call us.
Questions FMCG brands always ask first.
If yours isn't here, email us.
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Send us your top 3 SKUs and we'll audit your digital shelf position, D2C gap, and platform commission exposure, in AED, dollars, or rupees. No cost, no commitment, no pitch deck.