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Digital Branding & Marketing for Cosmetics Brands

From skincare startups to beauty powerhouses — we help cosmetics brands launch faster, scale smarter, and sell more with strategic design and digital performance.
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Explore Our Work in Beauty & Cosmetics

Why Digital Strategy Matters for Cosmetics Brands

Beauty buyers explore online before they purchase. Whether you’re launching a new DTC skincare line or scaling a cosmetics eCommerce brand — your product visuals, brand voice, and customer experience define your growth.

Why Cosmetics Brands Need a Full-Funnel Digital Approach

A competitive beauty market requires more than good packaging. From product discovery on Instagram to post-purchase email flows, cosmetics brands must create trust, evoke emotion, and convert consistently across all digital touchpoints.
At Percee Digital, we craft beautiful yet functional digital experiences that elevate your brand while maximizing performance — across eCommerce, SEO, paid media, and retention.

Services We Offer for Cosmetics & Beauty Brands

Beauty Branding & Packaging
  • Logo, color palette, brand voice, and packaging design
  • Product photography direction and campaign styling
  • Shelf-ready + DTC brand kit creation
  • Shopify and WooCommerce setup with custom UI/UX
  • Product variant and bundle setup, reviews, and offers
  • Mobile-first design optimized for browsing and checkout
  • Skincare and cosmetics SEO keyword targeting
  • Product descriptions optimized for both UX and Google
  • Blog and guide creation around ingredients, routines, and trends
  • Meta, TikTok, and Google Ads for launches and promos
  • Retargeting and offer-based funnels for limited drops
  • Influencer-ready ad creative and UGC asset workflows
  • Welcome, cart recovery, post-purchase, and review requests
  • Loyalty and referral program automation
  • Klaviyo and CRM sync for customer journey flows

What Challenges We Solve for Cosmetics Brands?

For indie beauty startups:

  • Brand doesn't feel premium enough
  • Limited visibility on Instagram and search
  • Low AOV and retention post-launch

For scaling beauty stores:

  • Inefficient ad spend and poor ROAS
  • Low LTV from lack of CRM/email flows
  • Website not converting mobile traffic

For offline-first brands going digital:

  • Disconnected ecommerce experience
  • Outdated brand presentation or visual assets
  • Lack of SEO or digital performance tracking

Why Choose Percee Digital for Beauty & Cosmetics?

  • Proven experience across skincare, cosmetics, wellness, and haircare
  • Ecommerce design grounded in CRO and UX best practices
  • Brand systems built to scale across retail + DTC
  • Content, campaign, and ad support tailored to the beauty buyer journey
  • Retention-first growth mindset to maximize customer LTV

Results You Can Expect

2x boost in conversion rate on mobile-first site redesigns

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40–60% increase in returning customer rate via automation

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Improved ROAS across Meta and TikTok with refined targeting

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Stronger product page SEO for high-converting beauty terms

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Our Cosmetics Growth Framework

Strategic Add-ons What’s Included Strategic Add-ons
Branding
Logo, tone, packaging, photography direction
Influencer kits, campaign landing pages
Website
Shopify/Woo builds, variant setup, UX
Reviews, subscriptions, shade match tools
SEO
Product and category SEO, blog plan
Ingredient education hubs, long-form skincare guides
Paid Campaigns
Meta/TikTok/Google setup, UGC integration
Ad testing cycles, product bundle offers
Email & CRM
Flows, segmentation, loyalty/referrals
SMS, reorder nudges, churn save campaigns

Who We’ve Worked With

We’ve supported skincare startups, luxury cosmetics labels, natural beauty brands, and personal care lines in launching and scaling their ecommerce and digital footprint globally.

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Let’s Build a Beauty Brand That Stands Out — and Sells

Elevate your visuals, optimize your site, and scale profitably across every touchpoint.
Book a Free Strategy Session
Request Brand Audit
Talk to Our Cosmetics Team

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