Performance Marketing
Enjoy Result-Driven Success With Our PPC Strategies
What Is
Paid Advertising
It Is A Medium For Companies To Maximize Their Reach
via platforms like
Google, Social Media Channels,
E-Commerce websites
using strategies like
Pay-Per-Click (PPC)
You pay only when someone clicks on your ad. This model is great for driving traffic to your website and is commonly used in Google Ads and social media ads.
Cost-Per-Impression (CPM)
You pay for every 1,000 times your ad is displayed, regardless of engagement. This is ideal for brand awareness campaigns where visibility matters more than clicks.
Cost-Per-Acquisition
You pay only when a user completes a specific action, like making a purchase or signing up. This is best for conversion-focused campaigns where ROI is a priority.
How Does Percee Help You
Overcome Challenges
Targeted ads on apt platforms for
relevant audience
Well-tracked analytics
that deliver strong insights
Performance based
constant improvisation
Scalable campaigns with
cross- platform success
How Do We Do It:
- Optimised Ad Costs
- Preventing Banner Fatigue
- Improved Traction
- Reducing Click Fraud
- Improved Traction
Why Percee Digital as your Performance Marketing Partner?
1. ROI-Driven, Not Vanity Metrics
We focus on performance indicators that actually matter—cost per acquisition, ROAS, lead quality—not just impressions or clicks. Every campaign is optimized for revenue, not just reach.
2. Full-Funnel Expertise Across Channels
From Google Search and Display to Meta, LinkedIn, YouTube, and beyond—we manage performance marketing across the full customer journey. Whether it’s awareness, retargeting, or conversion, we’ve got every stage covered.
3. Data-Obsessed, Conversion-Focused
We monitor, measure, and optimize campaigns in real time. Using A/B testing, conversion tracking, and analytics, we double down on what’s working and cut what’s not—maximizing return from every budget.
4. Intelligent Audience Targeting
We go beyond basic demographics. Using behavioral signals, intent data, lookalike modeling, and remarketing audiences, we target the users most likely to convert—making every click smarter and more cost-effective.
5. Global Perspective, Local Precision
Whether you’re targeting international markets or specific regions, our team builds hyper-targeted PPC campaigns that localize messaging, adjust bids by region, and adapt to customer behaviour on a granular level.
6. Agile Campaign Management, Always-On Optimization
Performance marketing or PPC isn’t a set-and-forget game. Our campaigns are constantly adjusted, refined, and scaled with ongoing monitoring and audience insights to keep results trending upward.
7. Transparent Reporting, Clear Accountability
You’ll always know where your budget is going and how it’s performing. Our detailed PPC reports include platform-level breakdowns, KPIs, spend analysis, and strategic recommendations you can act on.
Performance Marketing
SERVICES
Search Ads
- Google Ads Campaign Setup
- Keyword Bidding Strategy
- Ad Copywriting + Extensions
- Conversion Tracking Setup
Display Ads
- Static & Animated Ad Creatives
- Audience Targeting Setup
- Placement Optimization
- A/B Testing
Social Media Ads
- Platform-Specific Strategies
- Ad Set Structuring
- Lookalike & Interest Targeting
- Story + Carousel Ad Formats
Shopping Ads
- Google Merchant Center Setup
- Product Feed Optimization
- Performance Max Campaigns
- Real-Time Catalog Sync
Remarketing Ads
- Dynamic product remarketing
- Audience Segmentation
- Cross-Platform Targeting
- Cart Abandonment Flows
We offer PPC Packages for brands of all sizes:
Starter
Launch your paid strategy- Up to $2.5K Ad Spend
- 1 Platform (Google or Meta)
- 2 Campaigns/Month
- Monthly Report
- Email Support Only
Standard
Multi-Campaign Support- Up to $10K Ad Spend
- Google + 1 Platform
- 4 Campaigns/Month
- Bi-Weekly Reporting
- 1 Call/Month
Pro
Drive Conversions At Scale- Up to $25K Ad Spend
- Google, Meta, LinkedIn
- 6+ Campaigns/Month
- Weekly Optimization
- 2 Calls/Month
Enterprise
Full-Funnel PPC Solutions- $25K+ Ad Spend
- All Platforms + Remarketing
- Custom Campaigns
- Live Dshboards
- Weekly Calls w/ Strategist
Why is Performance Marketing (PPC) essential to Boost Business Growth?
With competition intensifying on the internet, being at the right spot-time projection has become something of paramount importance. Immediate exposure over social media and search engines will help businesses be in front of the customers who are actually searching for your products or services. Notwithstanding, effective PPC is beyond just buying traffic; it is also about targeting intelligently, optimizing constantly, and producing measurable outcomes. Partnering with a seasoned PPC company ensures that your campaigns are run with precision, on data, and with conversion focus. From the perfect keyword selection, ad text writing, to landing page testing, every single detail of your campaign is centered on ensuring the best possible return on ad spend (ROAS).
- Here's why PPC services are a powerful driver of business growth:
- Instant Search Engine Visibility: PPC campaigns are perfect for high-priority promotions and quick victories since they may nearly instantly place your company at the top of search results.
- Highly Targeted Advertising: PPC allows you to target the most appropriate customers with your adverts by defining your audience according to demographics, geography, device, time of day, and behaviour.
- Flexible and Scalable Budgeting: PPC enables you to scale campaigns according to performance and modify expenditures as necessary, regardless of how big or little your budget is.
- Data-Driven Optimization – Every aspect of your PPC campaign is measurable. Real-time analytics enable continuous refinement for improved results.
- Quick Results and ROI – It is suitable for companies needing fast traction. If chosen correctly, traffic and leads can be initiated just after the launch of the campaign.
- Supports Remarketing Campaigns–PPC marketing lets you retarget people who have been to your website before but have somehow not converted yet, keeping your brand in their mind and raising the chance of eventual conversion.
- Multichannel Reach - PPC advertises with a pinpoint across other platforms such as YouTube, LinkedIn, Facebook, and Instagram, meeting your audience wherever they are.
- Enhances Conversion Strategy-Performing PPC campaigns comprise the optimization of landing-page and A/B testing, which further refines the entire conversion funnel.
When properly implemented, PPC becomes a powerful growth engine rather than merely a traffic instrument. Your advertising investment becomes predictable, quantifiable revenue with skilled management and planned execution. PPC services offer the accuracy and flexibility you need to accomplish your business goals, whether you’re introducing a new product, breaking into untapped areas, or hoping for a consistent flow of quality leads.
What our PPC Packages include:
| Starter | Standard | Pro | Enterprise | ||
|---|---|---|---|---|---|
| Account Setup (Google/Bing Ads) | 
Creation and configuration of ad accounts with correct billing, settings, campaign goals, and targeting parameters. |  | | | |
| Ad Campaign Structure & Planning |
Strategic segmentation of campaigns by goals, geography, audience, and funnel stage for better performance and control. | | | | |
| Keyword Research & Targeting |
In-depth research to identify high-intent, high-performing keywords relevant to your business, niche, and ad goals. | | | | |
| Negative Keyword Mapping |
Filtering out irrelevant or low-converting search terms to improve ROI and reduce wasted spend. |  | | | |
| Ad Copywriting (Search & Display) |
High-converting headlines and descriptions crafted to match user intent and drive clicks, optimized for ad relevance. | | | | |
| A/B Testing of Ad Variants |
Testing multiple ad versions to see which messaging, headline, or CTA drives better click-through and conversions. | | | | |
| Ad Extensions Setup (Sitelinks, Callouts, etc.) |
Enhancing search ads with additional links, callouts, pricing, phone numbers, and other extensions for higher visibility. | | | | |
| Landing Page Audit & Feedback |
Reviewing your landing page layout, messaging, and conversion elements to increase relevance and performance. | | | | |
| Conversion Tracking Setup |
Installation and testing of conversion tags to measure actions like purchases, form submissions, or phone calls. | | | | |
| Google Analytics & GTM Integration |
Connecting Google Analytics and Google Tag Manager to track user behavior and campaign performance with full visibility. | | | | |
| Retargeting Campaign Setup |
Setting up remarketing ads to re-engage users who visited your site but didn’t convert—via search, display, or social. | | | | |
| Display or YouTube Campaigns |
Creation and management of visual ads for Google Display Network or video campaigns on YouTube for broader reach. | | | | |
| Monthly Optimization & Budget Tuning |
Regular analysis and adjustments to bids, targeting, ad copy, and budget distribution to improve ROAS. | | | | |
| Competitor Ad Analysis |
Reviewing competitors’ ad strategies, keywords, and offers to find gaps and new opportunities. | | | | |
| Custom Reporting Dashboard |
Real-time dashboard to track ad spend, conversions, CTR, and other KPIs tailored to your business priorities. | | | | |
| Weekly or Bi-Weekly Performance Calls |
Regular strategy sessions to review progress, walk through reports, and make tactical changes based on results. | | | | |
| Monthly Reporting |
| | | | |
| Get Proposal | Get Proposal | Get Proposal | Get Proposal |
FAQs
What is PPC advertising, and how does it work?
Pay-Per-Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to your site, rather than earning them organically. Platforms like Google Ads and Bing Ads allow businesses to bid on keywords relevant to their target audience. When users search for these keywords, the ads appear in the search results, driving targeted traffic to the advertiser’s website.
Which platforms are best for PPC campaigns?
Google Ads is the top PPC platform for search-based campaigns, but depending on your target audience, platforms like Bing Ads, Facebook, Instagram, and LinkedIn can be effective for social media advertising.
How much should I budget for a PPC campaign?
PPC budgets can vary widely based on industry, competition, and campaign goals. Some businesses start with a few hundred dollars per month, while others invest thousands. It’s essential to consider factors like cost-per-click (CPC), desired conversion rates, and overall marketing objectives when setting a budget.
How do you determine the right keywords for my PPC campaign?
We conduct comprehensive keyword research using tools like Google Keyword Planner and SEMrush. This involves analyzing search volume, competition, and relevance to identify keywords that align with your business goals and target audience. We also consider long-tail keywords, which often have lower competition and higher conversion rates.
What is Quality Score, and why is it important?
Quality Score is a metric used by platforms like Google Ads to measure the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can lead to lower CPCs and better ad placements. It’s influenced by factors like click-through rate (CTR), ad relevance, and landing page experience.
How do you track and measure PPC campaign success?
We use a combination of analytics tools and platform-specific metrics to monitor campaign performance. Key performance indicators (KPIs) include CTR, conversion rate, cost per conversion, and return on ad spend (ROAS). Regular reporting and analysis help us refine strategies for continuous improvement.
What are negative keywords, and how do they affect my campaign?
Negative keywords prevent your ads from showing for specific search terms that are not relevant to your business. By filtering out these terms, we ensure your ads reach a more qualified audience, improving CTR and reducing wasted ad spend.
How long does it take to see results from a PPC campaign?
PPC campaigns can generate traffic almost immediately after launch. However, optimizing for conversions and achieving desired ROI may take several weeks of data collection and adjustment. Continuous monitoring and tweaking are essential for long-term success.
Can PPC advertising help with brand awareness?
Absolutely. While PPC is often associated with direct conversions, it also plays a significant role in increasing brand visibility. Display ads, video ads, and social media promotions can introduce your brand to a broader audience, laying the groundwork for future engagement.
