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The Dental Wing

Client Overview

  • Company Name: The Dental Wing
  • Industry: Healthcare
  • Niche: Dental Clinic (Bangalore)
  • Services Provided: Website Development, SEO, PPC, Online Reputation Management (ORM)

The Dental Wing is a premium dental clinic in Bangalore offering a full spectrum of services including cosmetic dentistry, orthodontics, implants, and preventive care. With increasing competition from both established dental chains and high-spending solo practices, The Dental Wing needed a complete digital transformation to attract new patients, enhance its brand image, and dominate local search results.

The Challenge

Before engagement, The Dental Wing faced:

  • Outdated online presence with no user-friendly website.
  • Low visibility in local searches for high-value dental services.
  • No paid media structure to capture immediate patient inquiries.
  • Limited control over online reputation, with patient reviews scattered and unoptimized.

The objective: Build a strong digital foundation, attract high-intent patients, and establish a positive, credible brand image in Bangalore’s competitive dental market.

Our Approach

  • Designed a modern, mobile-responsive website with intuitive navigation for quick appointment booking.

  • Integrated service-specific landing pages for treatments like “Dental Implants Bangalore” and “Teeth Whitening Bangalore.”

  • Implemented schema markup for LocalBusiness and Service to improve SERP presentation.

 

  • Conducted keyword research focusing on high-intent, geo-targeted terms.

  • Built an internal linking structure to drive authority toward service pages.

  • Published SEO-rich blog content on dental care, aligning with patient search trends.

  • Optimized Google Business Profile to capture map pack rankings.
  • Ran Google Ads campaigns targeting both generic and treatment-specific keywords.

  • Created ad variations for appointment-focused CTAs.

  • Applied call tracking to measure ROI from paid search leads.
  • Streamlined patient review requests and responses via Google Business Profile.

  • Highlighted positive testimonials on the website and in ad creatives.

  • Implemented reputation monitoring tools to address negative mentions proactively.

The Results (First 6 Months)

  • Website Launch Impact: Avg. bounce rate dropped by 37%, session duration increased by 42%.

  • SEO Performance:
    • +310% increase in organic clicks.
    • Ranked in top 3 positions for 20+ high-intent local keywords including “best dentist in Bangalore” and “dental implant specialist Bangalore.”

  • PPC Results:
    • Avg. conversion rate: 8.4% from paid search campaigns.
    • 60% of PPC leads booked appointments within the same week.

  • ORM Impact:
    • Google review score improved from 3.9 to 4.8.
    • Total reviews grew by 175%, boosting local trust signals.

The Impact

The Dental Wing transitioned from low online visibility to a market-leading local dental brand in just six months. With a strong website, dominant search rankings, conversion-focused ad campaigns, and a robust online reputation, the clinic now consistently attracts high-value patients in Bangalore’s competitive dental market.

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