Get a Proposal

Smile Up Dental

Client Overview

  • Company Name: Smile Up Dental
  • Industry: Healthcare
  • Niche: Dental Clinic (Bangalore, India)
  • Services Provided: Social Media Marketing (SMM), Pay-Per-Click Advertising (PPC)

Smile Up Dental is a modern dental clinic in Bangalore offering a wide range of services including cosmetic dentistry, orthodontics, pediatric dentistry, and restorative treatments. With increasing competition from both chain dental clinics and boutique practices, Smile Up Dental needed a targeted digital strategy to attract new patients, promote high-value treatments, and establish a trusted local brand presence.

The Challenge

Prior to engagement, Smile Up Dental faced:

  • Low brand visibility on social media and limited local awareness of its full service range.
  • No structured paid advertising strategy to capture high-intent patients searching online.
  • Difficulty differentiating from competitors in a saturated urban market.

The Goal: Build a strong social media presence, run high-conversion PPC campaigns, and increase new patient bookings.

Our Approach

  • Developed a content calendar highlighting treatments, before-and-after transformations, patient testimonials, and oral health tips.

  • Leveraged Instagram and Facebook for visual storytelling, focusing on Smile Up Dental’s modern facilities and skilled team.

  • Used targeted hashtags and geotagging to boost local discoverability.

  • Ran engagement campaigns to build trust and community interaction.
  • Launched Google Ads targeting high-intent local keywords such as “best dentist in Bangalore,” “invisible braces Bangalore,” and “dental implant specialist.”

  • Created seasonal promotional campaigns for teeth whitening, orthodontics, and cosmetic makeovers.

  • Implemented call extensions and location targeting to maximize appointment inquiries.

  • Used Facebook & Instagram Ads to promote offers and showcase results for cosmetic treatments.

The Results (First 6 Months)

SMM

  • Instagram followers grew by 185%.
  • Engagement rate averaged 6.1%, well above the healthcare industry average.
  • Most-engaged content: patient smile transformation posts and treatment explainers.

PPC

  • Achieved 4.9x Return on Ad Spend (ROAS) from Google Ads campaigns.
  • Reduced cost per appointment inquiry by 34%.
  • Seasonal cosmetic dentistry campaign generated a 27% increase in bookings for targeted treatments.

The Impact

By combining educational and trust-building social content with conversion-focused PPC campaigns, Smile Up Dental successfully increased its brand presence, attracted more high-value patients, and secured a competitive edge in Bangalore’s dental market. The integrated strategy ensured that both organic engagement and paid advertising worked hand-in-hand to deliver measurable business growth.

Call to Action

Want results like these for your clinic or service brand?

Let’s build your digital growth engine.

Contact Us
Book a Strategy Call