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Manwan

Client Overview

  • Company Name: Manwan
  • Industry: Sexual Wellness & Lifestyle
  • Niche: Adult Toys, Intimacy Products, and Accessories
  • Services Provided: Website Development, SEO, PPC

Manwan is a France-based premium brand specializing in adult toys, intimacy products, and sexual wellness accessories. Competing in a fast-growing but highly regulated market, Manwan needed a modern e-commerce platform that could support both brand positioning and secure transactions, a compliance-focused SEO strategy to boost discoverability, and paid campaigns to drive immediate sales while working within advertising restrictions.

The Challenge

Before engagement, Manwan faced:

  • An outdated online store with limited product categorization and slow mobile performance.
  • Low organic visibility due to poor keyword targeting and lack of optimized content.
  • No structured paid acquisition strategy to compete with established sexual wellness retailers.
  • Ad policy restrictions for adult products, limiting campaign options and reach.

The Goal: Rebuild the brand’s online store for high conversion, grow organic traffic, and launch profitable paid campaigns despite industry limitations.

Our Approach

  • Designed a mobile-first, fully responsive e-commerce site with user-friendly product navigation and discreet checkout assurance.

  • Optimized product pages with rich imagery, detailed descriptions, and upsell suggestions.

  • Integrated secure payment gateways and encrypted customer data handling.
  • Conducted in-depth keyword research for compliance-friendly, high-intent French and English keywords (e.g., “jouets intimes de luxe,” “vibromasseurs discrets premium”).

  • Optimized metadata, headings, and internal linking across product and category pages.

  • Created educational blog content on sexual wellness topics to capture informational search traffic and internally link to relevant products.
  • Launched Google Ads and select adult-friendly advertising platforms targeting French-speaking and European audiences.

  • Segmented campaigns by product type and buyer intent to improve ad relevance and quality scores.

  • Implemented advanced conversion tracking, retargeting, and bid adjustments for maximum ROAS.

The Results

(First 6 Months)

  • Website:
    • Page load time reduced by 43%, improving mobile conversions.
    • Bounce rate dropped by 28% after UX overhaul.

  • SEO:
    • +172% increase in organic clicks.
    • Top 5 rankings for 15+ high-intent adult product keywords in French search results.

  • PPC:
    • Achieved 4.6x Return on Ad Spend (ROAS).
    • Paid campaigns generated 58% repeat purchase rate within 90 days.

The Impact

Through a conversion-optimized e-commerce build, localized SEO strategy, and profitable PPC execution, Manwan strengthened its digital presence and grew revenue in a competitive, compliance-sensitive market. The combination of long-term organic growth and short-term paid wins created a sustainable acquisition model for continued expansion in France and beyond.

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