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Halal Smokehouse

Client Overview

  • Company Name: Halal Smokehouse
  • Industry: Food & Beverage
  • Niche: Halal Barbecue Restaurant (Texas, USA)
  • Services Provided: SEO, PPC, Social Media Marketing (SMM)

Halal Smokehouse is a Texas-based barbecue restaurant specializing in authentic halal smoked meats. With a highly competitive local dining market and a growing demand for halal dining options, Halal Smokehouse wanted to dominate local search results, attract high-intent diners, and build a strong social media presence to drive foot traffic and online orders.

The Challenge

Before engagement, Halal Smokehouse faced:

  • Low local search visibility, with competitors outranking them for high-intent terms like “halal BBQ near me” and “halal restaurant in TX.”
  • Underutilized social media channels with inconsistent posting and low engagement.
  • No structured PPC campaigns to capture immediate local demand.

The Goal: Increase online visibility, grow social media engagement, and drive both in-store and online order sales through integrated SEO, PPC, and SMM strategies.

Our Approach

  • Conducted local keyword research targeting “halal BBQ,” “halal brisket,” and city-specific terms.

  • Optimized Google Business Profile with professional photos, updated menus, and customer Q&A.

  • Created locally targeted landing pages to boost organic visibility in nearby cities.

  • Published SEO-driven blog posts (e.g., “The Art of Halal BBQ” and “Best Halal Brisket in Texas”) to attract both local and niche audiences.
  • Launched Google Ads targeting “halal BBQ near me” and other high-intent local queries.

  • Used geo-fenced targeting within a 20-mile radius to capture nearby diners.

  • Created seasonal ad campaigns for special menu items and offers to boost order volumes.
  • Developed a content calendar for Facebook, Instagram, and TikTok focusing on food photography, behind-the-scenes videos, and customer testimonials.

  • Ran boosted posts and ad campaigns targeting local food lovers and halal communities.

  • Engaged actively with followers through polls, comments, and giveaways to build community loyalty.

The Results (First 6 Months)

SEO
  • +190% increase in organic clicks.
  • Top 3 Google Map Pack rankings for “halal BBQ” and “halal restaurant” in target locations.
PPC
  • Achieved 3.8x Return on Ad Spend (ROAS).
  • 54% of paid campaign clicks converted into reservations or online orders.
SMM
  • Instagram follower growth: +250%.
  • Average engagement rate: 5.2%, above the industry average.
  • Social-driven traffic to the website increased by 162%.

The Impact

By combining local SEO dominance, targeted paid ads, and engaging social media storytelling, Halal Smokehouse established itself as the go-to halal BBQ destination in Texas. This multi-channel approach delivered a steady flow of high-intent customers, increased brand recognition in the local community, and maximized ROI on marketing spend.

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