Digital Marketing & Branding for Automotive Brands
Client Overview
- Company Name: Zencare Clinics
- Industry: Healthcare (Dental & Cosmetic)
- Region: Bangalore, India
- Target Audience: Urban, mid-to-high income patients (25–50 yrs)
- Key Offerings: Dental services, smile design, cosmetic procedures, pediatric dentistry
The Challenge
Zencare Clinics had strong word-of-mouth referrals but lacked an effective digital presence. Their existing website was outdated, non-mobile friendly, and failed to reflect their premium positioning. They also had no booking system and very little organic visibility, relying entirely on in-clinic walk-ins and phone calls.
The Strategy & Thought Process
We identified a clear gap between the clinic’s brand quality and its digital presence. Our approach was twofold:
Brand-first website redesign with a modern, medical-grade aesthetic and strong UX to build trust
Local SEO optimization to capture intent-driven search traffic from patients looking for dental services nearby
We chose to implement an integrated appointment booking system to reduce friction in lead capture and improve patient experience. Maya’s insights into conversion behavior across similar industries helped inform our layout and CTA structure.
Execution Breakdown
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01
Phase 1
UX/UI design wireframes and visual identity refinement
02
Phase2
WordPress development (10 pages) with mobile-first responsive layouts
03
Phase 3
Set up booking system integrated with WhatsApp and email alerts
04
Phase 4
On-page SEO optimization (titles, meta tags, structured data)
05
Phase 5
Google My Business setup, local listings, and schema enhancement
06
Tools Used
WordPress, Elementor Pro, Calendly, Google Search Console, Screaming Frog, Ahrefs
The Results
- 4.7x increase in bookings via the website (within 90 days)
- 57% decrease in bounce rate
- 380% increase in local search impressions
- Page load time reduced by 60%, improving mobile UX
- Ranked #1–#3 locally for keywords like “dentist in Indiranagar,” “pediatric dentist Bangalore,” and “smile design clinic near me”
Behind the Numbers
Initially, conversion rates were lower than expected in the first 3 weeks. Through Maya’s CRO insights, we A/B tested two different CTAs (“Book Now” vs “Schedule Consultation”)—the latter lifted conversion by 21%. We also had to reduce the number of visible service cards on mobile to speed up load time and focus attention on core offerings.
Client Testimonial
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(4.8/5)
“We knew we needed a modern website, but what Percee delivered was beyond our expectations. The traffic, booking experience, and even in-clinic conversations changed. Patients now tell us they chose us because of how professional our website looked.”
– Dr. Anuja Rao
Founder, Zencare Clinics
Key Takeaways / Strategic Impact
Zencare’s transformation proves that form + function = growth. With the right combination of UX, SEO, and automation, even local service businesses can unlock exponential growth. Maya’s predictive layer gave us a huge edge in shaping the user flow.
Our intelligence layer silently empowers:
Call to Action
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