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Caregivers Home Health Services (CHHS)

Client Overview

  • Company Name: Caregivers Home Health Services (CHHS)
  • Industry: Healthcare
  • Niche: Home Health Care Services
  • Services Provided: Website Redesign & Development, SEO, Social Media Marketing (Facebook, Instagram, LinkedIn)

Caregivers Home Health Services is a leading home health agency in Northern Virginia, delivering compassionate and skilled care for over 25 years. CHHS needed a digital transformation strategy to enhance visibility, engage their local community, and convert online interest into patient inquiries.

The Challenge

Despite strong offline reputation, CHHS faced digital challenges:

  • Outdated website design and limited mobile optimization affecting user experience.

  • Low search visibility for home health services in Northern Virginia.

Limited engagement on social media platforms, reducing reach to prospective patients and caregivers.

The goal was clear: modernize the digital experience, improve discoverability, and boost community engagement across multiple online touchpoints.

Our Approach

  • Delivered a complete UX/UI overhaul to modernize the website and improve navigation.

  • Integrated APIs for long-term scalability and better service integration.

  • Enhanced site security and performance to ensure HIPAA-compliant online interactions.
  • Conducted keyword research targeting service-related and local intent queries (e.g., “home health care Northern Virginia”).

  • Optimized on-page elements and site architecture for better crawlability.

  • Improved mobile performance to capture the growing mobile search audience.

  • Monitored analytics to refine content strategy for user engagement.

 

  • Developed tailored content strategies for Facebook, Instagram, and LinkedIn.

  • Leveraged demographic insights to post targeted, high-engagement content.

  • Promoted best-performing content to amplify reach and brand recall.

Social Media Performance

Facebook

Followers: 232 (+1,550% YoY). Impressions: 12,405.

Instagram

Followers: 389 (+270% YoY). Impressions: 3,629.

LinkedIn

Impressions: 11,632. Engagements: 722.

The Results

SEO Performance

  • 22x increase in website sessions.
  • 25x growth in new users.
  • Average engagement rate: 49.3%.
  • Average session duration: 3 min 11 sec.
  • Click growth: From 177 in July 2022 to 2,565 in Nov 2023 (14.5x increase).
  • Average Google ranking improved from 40.34 to 14.5 in key service-related keywords.

Audience Reach & Demographics

  • Top website traffic age groups: 25–34 (29.2%), 35–44 (27%).

     

  • 61.5% of users accessed the site via desktop, 37.5% via mobile.

The Impact

CHHS transformed its digital presence from static and underperforming to dynamic and high-converting. The new website and SEO strategy boosted search visibility, while social media engagement connected CHHS with more local families seeking care services. The growth in qualified traffic and inquiries strengthened CHHS’s leadership position in Northern Virginia’s home health care market.

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