Get a Proposal

Amana Publications

Client Overview

  • Company Name: Amana Publications
  • Industry: Publishing
  • Niche: Islamic Books, Educational Resources, and Cultural Literature
  • Services Provided: Social Media Marketing (SMM), Pay-Per-Click Advertising (PPC)

Amana Publications is a respected U.S.-based publishing house specializing in Islamic books and cultural literature for readers, students, and institutions worldwide. With a mission to expand its reach in both consumer and academic markets, Amana Publications sought strategic SMM and PPC campaigns to boost online sales, increase brand awareness, and drive traffic to its e-commerce store.

The Challenge

Amana Publications faced multiple marketing hurdles:

  • Niche audience with specialized interests, making broad targeting inefficient.

  • A need to balance book promotions across multiple genres without losing focus on core titles.

  • Low visibility in competitive seasonal sales periods like Ramadan and back-to-school months.

The Goal: Increase sales and engagement through targeted advertising and organic social media campaigns while keeping costs per conversion sustainable.

Our Approach

  • Created a content calendar highlighting new releases, best-sellers, author spotlights, and cultural/educational themes.

  • Focused on Facebook, Instagram, and LinkedIn to engage both consumer and institutional buyers.

  • Ran seasonal campaigns for Ramadan promotions, holiday gifts, and academic reading lists.

  • Increased organic engagement through polls, Q&A sessions, and themed visual storytelling.
  • Launched Google Search campaigns targeting high-intent book-related and author-specific queries.

  • Developed Facebook & Instagram Ads with carousel formats to showcase multiple titles.

  • Used retargeting ads for past website visitors and cart abandoners to recover potential sales.

  • Implemented geo-targeted campaigns in regions with strong reader demographics and academic partnerships.

The Results (First 90 Days)

SMM

  • Facebook and Instagram engagement up by 142%.
  • Follower growth: +28% across platforms.
  • The seasonal Ramadan campaign achieved 3x higher engagement vs. average posts.

PPC

  • Achieved 4.4x Return on Ad Spend (ROAS).
  • Cost per conversion reduced by 26%.
  • Retargeting campaigns delivered a 21% recovery rate for abandoned carts.

The Impact

By combining engaging social media storytelling with precision-targeted PPC campaigns, Amana Publications significantly increased both its sales volume and audience engagement. The strategy not only boosted seasonal revenue but also built a loyal online following, positioning the publisher for long-term growth in its niche.

Call to Action

Want results like these for your clinic or service brand?

Let’s build your digital growth engine.

Contact Us
Book a Strategy Call